The construction industry has long been perceived as male-dominated, but trailblazers are reshaping that narrative. Among them is F&F General Construction, an Atlanta-based firm that stands out not only for its expertise but also for its identity as a women and minority-owned business. Since its founding on February 25, 2019, F&F has rapidly gained recognition for its full-scale design-build services and commitment to quality and inclusivity.
F&F General Construction was established with a clear mission: to provide seamless, end-to-end design-build solutions. Certified by the City of Atlanta as an SBE (Small Business Enterprise), the company also holds AABE (African American Business Enterprise), FBE (Female Business Enterprise), and DBE (Disadvantaged Business Enterprise) certifications. These credentials enable F&F to compete for a diverse range of private and public sector projects, ensuring that minority- and women-owned businesses have a strong presence in the construction industry.
Founded by three dynamic women—Claudette Freeman, Monica Fenderson of MOSA Design Studios, and Carmen William of WR Contractors—F&F was born out of a shared vision to take control of the entire construction process. “We just kept coming across each other in different work, and we decided to be our own bosses and handle everything from start to finish,” says Freeman, Managing Partner at F&F.
The firm differentiates itself through its ability to manage projects from conceptual design to final build-out. “We eliminate the need for multiple contractors,” Freeman explains. “Clients come to us with a vision, and we make it happen. From architectural planning to interior finishing, we handle it all.”
This comprehensive approach ensures smoother project execution, reducing delays and inefficiencies often associated with coordinating multiple service providers. “Many people don’t realize the number of steps involved in constructing a building,” Freeman notes. “You need plans, structural descriptions, a team of skilled workers, and precise execution. We deliver a turnkey solution.”
F&F’s design-build approach provides a competitive edge, particularly in commercial and government projects, where efficiency and coordination are critical. By maintaining control over the entire process, the company ensures quality, consistency, and cost-effectiveness.
F&F faced a significant challenge right after its launch—the COVID-19 pandemic. While many businesses struggled, F&F leveraged its strategic positioning to secure and complete one of its largest projects: a plastic surgery office originally budgeted at $500,000, which ultimately expanded to $1 million. “The timing worked in our favor,” Freeman says. “It was a major milestone that demonstrated our capabilities.”
The ability to navigate uncertainty and continue growing in a challenging economic environment speaks to F&F’s resilience and adaptability. “We had to pivot and find ways to continue working safely while meeting our clients’ needs,” Freeman explains. “That experience strengthened our business model.”
Being a minority- and women-owned company has, if anything, fueled the founders’ determination to excel in an industry traditionally resistant to change. “We strive to be the best,” Freeman asserts. “People appreciate that we bring a fresh perspective. Our attention to detail, efficiency, and ability to provide a one-stop-shop for clients set us apart.”
F&F’s portfolio spans various sectors, including retail renovations, educational institutions, and government projects. One of its current undertakings is a $1 million renovation project at Chattahoochee Technical College. The firm is transforming a classroom into a state-of-the-art conference center after extensive water damage from a sprinkler system malfunction. The project, which began in October, is scheduled for completion in May.
The company’s ability to secure and execute large-scale educational projects highlights its growing influence. “Our expertise extends beyond private sector jobs,” Freeman says. “We’re moving into state-level government contracts and aiming for more federal work.”
Since its inception, F&F has significantly expanded its capabilities. “When we started, we weren’t bonded at all,” Freeman reflects. “Now, we’re bonded up to $3 million and managing projects between 7,000 and 10,000 square feet.”
The firm’s certification with the federal government allows it to compete for larger contracts, a move that aligns with its growth strategy. “We have our certifications for MBE and DBE, and we’re now certified with the federal government,” Freeman notes. These certifications allow F&F to bid on major public-sector contracts, further strengthening its position in the industry.
Additionally, F&F is expanding its capabilities by investing in workforce training and technology. The firm integrates project management software to streamline operations, ensuring real-time communication between teams and clients. “We leverage technology to improve efficiency and keep projects on schedule,” Freeman explains. “It’s all about providing value to our clients.”
“We leverage technology to improve efficiency and keep projects on schedule. It’s all about providing value to our clients.”
Looking forward, F&F is positioning itself for substantial growth in 2025. “Our goal is to push further into federal contracts, expand our presence in higher education construction, and explore opportunities in the freight sector,” Freeman states.
The firm’s success can be attributed to its streamlined management approach, which ensures quick decision-making and agile project execution. “Our management structure allows us to keep projects on track, delivering efficiency and quality,” Freeman explains.
The company is also exploring new markets, aiming to expand operations beyond Georgia. “We see opportunities in other states where minority and women-owned businesses can make an impact,” Freeman shares. “Expanding into new regions will help us grow sustainably.”
For Freeman, the journey has been both inspiring and fulfilling. “With six years behind us, I’m incredibly proud of what we’ve achieved,” she says. “By our tenth anniversary, I want F&F to be a force to reckon with—standing shoulder to shoulder with the biggest names in the industry.”
With a commitment to excellence, F&F General Construction is poised to leave a lasting impact on the construction landscape, proving that innovation and inclusion can drive industry transformation. By continuing to expand its reach, invest in its workforce, and prioritize client satisfaction, F&F is on track to redefine the industry for years to come.
